Why would a person with Talent, Choose Magic as one of the entertainer careers to go into?
If you wanted to be in entertainment, you could be a singer, a dancer, a musician or even a variety artist like a juggler, acrobat, or even a circus performer.
So, why would someone choose to go into the world of magic and become a magician as an entertainment career?
The reason, in my opinion is that magic is very versatile. You can actually implement magic illusions into your music concerts and performances. You could include magic into your show as a ventriloquist. Or if you were a dancer or an acrobat you could add a magic element to make your performance extraordinary.
Now, let’s say you did choose magic as your entertainment profession of choice. How are you going to get Business and book shows?
Here is how I did it.
When I first started performing in the 70s, I chose to specific markets to go into. One was the corporate events area. I live in Minneapolis Minnesota, and there are a lot of corporate Business is headquartered here. Perhaps you have heard of them. General Mills, Pillsbury, Best Buy, Medtronic, Target, 3M and many others.
I also wanted to go into the association market, because they do conventions, conferences and tradeshows.
Both of these markets, have money and have audiences. The way I did it, is I found a Director of the businesses in Minnesota, and I added them to a database. Then I proceeded to mail out single Postcards often.
If I was to begin performing full-time again, I definitely would use postcards to get in front of the event planners.
Especially with today’s technology, I use a piece of software called mailbox power. I also call this my magic marketing tool, because of the features inside that allow you to automate and personalize with print merge features.
Conveniently, this software also has a database that you can purchase lists from. This way you do not need to do a massive amount of data entry. You can just buy the list.
If you have any questions about this software, you can feel free to contact me.